I settled on the last idea on yesterday's post. A women's footwear company based on my own designs. However, even though I love shoe design and believe I am capable of producing an accessory that would be well received, I do not know anything about footwear manufacturing so I definitely have a lot of research in store.
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In today's class we discussed logos, and how a logo can both represent your brand and communicate what it does. Tricks include trying to add an element of timelessness through representations and figures and maybe even by manipulating colors to evoke a certain feeling.
One of my favorite logos is definitely Versace's logo which depicts Medusa. As a child I used to think she was a beautiful woman who just happened to have poisonous snakes living in her hair. It wasn't before later on that I learned that Medusa's story was far more depressing, and that she was actually punished by Athena to look so horrid that men turned to stone when they saw her.
That being said, I suppose Versace wanted their brand to be associated with a powerful woman, and to also maybe bring about the idea that men will be "frozen" or stop in their tracks when they see a woman wearing Versace.
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| Versace brand logo |
That being said, it's not much different from the Starbucks logo.
With the idea of timelessness in mind, I've been wondering if I can find inspiration from something I've learned in art history to create my own brand logo.
