After reflecting on the feedback I got yesterday, I was actually able to further narrow down what my brand aesthetic is! I've realized that my shoe designs have two very distinct looks. One is quite hardcore and edgy, usually using dark colors and clean cuts, whereas my other look is extremely feminine, with lots of colors and added accessories such as feathers, crystals, and anything else that's sparkly and tacky.
I realized it is probably due to the fact that I have always designed my shoes based on my mood at that given time. I think it's definitely something that translates into how women dress. After all, everything in our lives is essentially based on our moods. You may see yourself as a certain type of person, yet what you choose to wear on a particular day, where you want to eat, what you want to eat, who you want to hang out with, and if you want to sleep early or stay out late, is all based on your mood there and then.
I believe that what my brand does is that it caters to these moods, creating looks for days when you want to embrace a more masculine and toned-down self, as well as for when you want to embrace your womanhood or the spring weather completely and drown in colors and sparkles. In one sense I can see why describing my brand in such a way could be confusing. Then again, it makes a ridiculous amount of sense.
Either way, I definitely think my aesthetic has yet to be tailored to perfection.
