After getting feedback on the vision I had created for my shoe brand, the number of questions raised has made me realize that I'm still far behind.
The first issue that needs to be addressed is the name of the brand. At first, I assumed 'Ane Johannessen' was a logical brand name, but after giving it some thought, my name is very long, can be difficult to spell, and is certainly not easy to pronounce.
Maybe I could add numbers, like 3.1 Phillip Lim?
Or do an acronym, like A.P.C. (Atelier de Production et de Création)? Or one that incorporates my name, like DKNY (Donna Karan New York)?
Or maybe shorten my name, like A.W. Anderson?
My professor also wanted me to understand that it was not the number of sales that would determine my success but instead the number of models I proceed.
With all of this in mind, my next step is to focus more of my research on the process of manufacturing shoes.
