My assignment for the weekend was to think about the vision I have for my shoe brand. What new value do I see myself bringing to my consumers? The simple answer is that I wish to create beautiful shoes in order to contribute to a better dressed world. That being said, it's not just about the shape of the heel or choice of materials. In today's busy world, women don't have the patience to mold their uncomfortable designer shoes to fit the shape of their foot, nor the time to continuously buy cheap and short lasting footwear. I would aim to sell designs directed toward affluent clients that guaranteed both quality and comfort, a surprisingly rare combination to find these days in the luxury shoe market.
